To encourage hockey fans to get and stay healthy we developed an AR campaign featuring Dallas Stars goalie, Jake Oettinger. Only it wasn't actually Jake: It was his inner voice which we named, Motivotter. Users could place him on any surface, next to anything they've achieved or want to achieve. And Motivotter will be there cheering you on celebrating every victory big or small. To introduce him to fans, a teaser-like film invited users to "Unleash Motivotter in AR" through Instagram and TikTok with all executions driving to motivotter.com.
