How do you virtually transport viewers aboard a luxurious First Class cabin? Our team came up with a beautifully simple yet elegant site that put the spotlight on American's new First Class seat. Or bed. Or desk. Or, well, whatever you want it to be. Credits go: CD: Todd Connelley, ACD/Eric Feitel, Copywriters: Myself and Pablo Ampuero. Featured in AdAge's Creativity and FWA.