American: Making of Milestones Site

These videos and emails launched the American Airlines AAdvantage Milestones site back in 2008. Our team developed scripts, cast a funny host by the name of Regan Burns and sent him around the world to explore where your AAdvantage miles can take you. The project inspired record-breaking e-mail opens. Web site views reached the millions. And thousands of bookings to exotic and exciting places followed. Below are several of the orginal videos written by Todd Connelley and myself. Over the years, the site and campaign evolved to feature a different host. You can find examples of that in my Buenos Aires work. Enjoy the adventure!

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