Bausch + Lomb launched a brand-new contact lens solution. One that actually was different than the dozens on the shelf. So we showed the world that there really was something new to talk about in the world of eye care. And it resulted in the most successful new brand launch in Bausch + Lomb's 100 year history.
Thanks to Brand New School for flawless animation work and Elias for the killer track. And our creative team: Bill Oakley, Chris Cima, April Steinbach, Jason Niebaum, Stephanie Fisher and Stefany Strah for making this project such a beautiful thing.