Welcome to Different is more than just a B2B marketing platform that we created for Discover Network. It's a philosophy. One that Discover lives and breathes. We created print, digital, trade show materials, internal communications and a series of online videos that interviewed the thought leaders at Discover. But – even more importantly – it gave the employees of this underdog in the financial industry an inspiring, ownable theme to rally behind. This case study gives viewers a peek behind the curtain.