CHALLENGE: IN 2021, Texas had one of the highest rates of Covid-19 cases in the country, yet less than 44% of residents were vaccinated. With 99.5% of unvaccinated patients dying, we needed to convince the inconvincible to get vaccinated.
STRATEGY: Research showed that the best way to convince people to get vaccinated was through their friends and family, so we created a campaign designed to help them Find the Words.
IDEA: We created a docu-style campaign featuring three families who lost unvaccinated loved ones. All leading to a website with tips and videos to help people Find the Words to convince friends and family to get vaccinated.
RESULTS: +10% increase in TX vaccination rate | 255k microsite visits | 50k had the conversation with a loved one
