During the height of Covid-19, research showed 95% of hospitalized Covid patients who were dying were NOT vaccinated. Despite pleas from numerous political leaders, healthcare officials and even national commercials, vaccination rates in Texas were not increasing. In fact, they had plateaued. So how do you convince the inconvincible? We targeted their vaccinated friends and family with a campaign designed to give them the right words needed to change their loved ones minds.
Director: Jaci Judelson with Rakish, Edit: Whitehouse Post, Producer: Jaime Roderer, CDs: Brian Dedering and yours truly.
Accolades: Best in Show & Gold Modern Healthcare, Gold AAF Addys and featured in Muse by Clios
