Konnichiwa, New York! Japan Airlines is here.
By bringing the red crane in the logo to life, we created a campaign that could really soar in Manhattan. This beautiful online film was extended into digital ad units, out-of-home boards and elevators all over the city. And it successfully broke through in the noisy New York market: We increased consideration for Japan Airlines by 13%, positioning it among the top choices for travel to Japan and beyond.
Big thanks to: My partner Stephanie Fisher – CD/Art Director, Hal Dantzler – Producer, and the talented team at Brand New School for bringing this vision to life.